We believe hydration is more than just a necessity – it’s the foundation for achieving greatness. That’s why we set out on a mission to create the purest, most effective solution available, designed with the sole intention to hydrate your hustle.
What started as a personal journey quickly transformed into a passion project. As dedicated runners and athletes, we struggled to find a hydration product that met our standards for purity in ingredients, moderately salty taste, and performance that lasted longer than us.
Dissatisfied with what was available, Ashton Owens and Dr. Nathan Aldrich partnered up to create the product they couldn’t find. Ashton’s background is in creating and developing brands, and Dr. Aldrich is a specialized compounding pharmacist with a deep understanding of formulating clean, effective ingredients. Together, we combined his expertise in the lab and my background in building and launching brands to create something that was deeper and more meaningful than anything else on the market.
Our journey began humbly. Early batches of our formula were hand-mixed and shared with friends in small baggies. Their feedback fueled our relentless drive to perfect the taste and ingredient profile. For over a year, we tested, refined, and optimized every detail to ensure our product met our uncompromising standards. This wasn’t just about launching a brand; it was about solving a real need with a product we wholeheartedly believed in.
From sourcing the purest ingredients to self-funding our efforts, every step of the process was driven by passion and purpose. The result is Purely IV: a hydration solution designed not just to quench your thirst but to empower you to perform at your best.
We’re proud of how far we’ve come, but our mission doesn’t stop here. Purely IV represents more than a product – it’s a commitment to purity, excellence, and the pursuit of greatness. Whether you’re running a marathon, hitting the gym, or tackling life’s daily challenges, we’re here to help you stay hydrated, energized, and ready to conquer whatever comes next.
It’s not about the happy hours at 4pm or Friday nights that blur into Saturday mornings. It’s about celebrating the hustle, embracing hard work, and training for a lifestyle that prioritizes health over hangovers.
We’re here for the early risers, the goal-setters, and the ones who choose to do hard things. Whether you’re hitting the pavement with a run club, gearing up for a weekend adventure, or pushing past limits in the gym, Purely IV is here to hydrate your hustle. We’re redefining what it means to “party”—because the real celebration is a life well-lived, fueled by purpose, not procrastination.
Together, let’s raise a bottle of Purely IV to mornings that matter, nights worth remembering, and a healthier, happier future.
